CRM Marketing Officer

We have an exciting opportunity for an experienced CRM Marketing Officer to come and work with us to deliver highly impactful sector-leading CRM support to all markets, supporting data driven decisions from regular analysis and testing.

Working closely with colleagues across the University, you will support the marketing and recruitment activity through planning, developing and delivering engaging targeted CRM campaigns.

You will be required to maintain a high level of knowledge and expertise in relation to student recruitment and CRM best practices, remaining up to date with the latest marketing and communications development, including the use of new technologies.

This role is integral to the central CRM team, requiring a high level of attention to detail. Experience of developing, implementing and evaluating CRM marketing campaigns, preferably in a higher education context, is essential for this role, along with experience of utilising CRM systems such as Hubspot, Microsoft Dynamics (Customer Insights – Journeys).

Key Accountabilities:

- Create and deliver engaging and targeted CRM campaigns using the University's marketing automation systems
- Adhere to and promote good practice in email marketing ensuring communications are coherent, consistent, timely and user focused
- Work with marketing colleagues and stakeholders across the University who communicate with leads and applicants to ensure an integrated approach to marketing and communication across all media
- Design, build, and deploy targeted, multi-channel marketing campaigns via CRM and automation platforms, ensuring communications are in line with University brand
- Develop automated nurture workflows, triggered journeys, create event signups and keep warms communications that improve student conversion
- Track, analyse, and optimise campaign performance metrics (open rates, CTRs, conversions, ROI) through analytics and reporting dashboards
- Responsibility for undertaking data management procedures to ensure data integrity and accuracy
- Responsible for maximising the full functionality of the CRM technology, including landing pages, chatbots, dashboards and new functions within them
- Maintain a high level of knowledge and expertise in relation to email marketing, keeping up to date with emerging trends, new developments, technologies and best practice digital marketing more broadly
- The post holder will be required to be flexible and adapt as priorities and responsibilities may change from time to time as the University respond to challenges and changes in the higher education and digital marketing sector

Essential Knowledge, Skills and Experience:

- Proven experience with email marketing, lead nurturing, marketing automation and/or web analytics
- Proficient using marketing automation technology such as Hubspot, Microsoft Dynamics (Customer Insights – Journeys)
- Experience with email automation tools and building dynamic workflows
- Experience of writing and/or delivering digital communications for a range of audiences
- Knowledge of latest digital marketing trends
- Outstanding attention to detail and proven ability to perform accurately and effectively under pressure
- Excellent project and time management skills and the ability to prioritise workload
- The ability to learn new systems and processes quickly and efficiently
- Experience of working with large amounts of information and data with a focused attention to detail, quality and accuracy
- Image editing skills, such as the use of Photoshop or other image editing software
- Team player
- Sense of ownership and pride in your performance and its impact on the University's success
- Excellent interpersonal, communication and relationship building skills with the ability to develop effective working relationships with colleagues at all levels of the organisation
- Proven ability to use initiative and adopt a creative approach to problem solving

Desirable Knowledge, Skills and Experience:

- An understanding of student recruitment and admissions and the stages of the cycle of student choice and decision-making
- Experience with using Hubspot and/or Microsoft Dynamics (Customer Insights – Journeys)
- Dashboard analysis (Google Data Studio, Google Analytics, Power BI etc)

Attributes and Behaviour:

Communicating – Uses clear, concise and accurate communication, tailoring the approach accordingly and encouraging a two way communication process.

Planning and organising – Manages time and resources by prioritising and organising effectively.

Delivering services – Works continuously towards achieving success through understanding and meeting or exceeding the expectations of the area, the University, students, colleagues and other stakeholders.

Gathering information – Gathers a broad range of relevant information from internal and external sources making this information widely available. Uses information to gain competitive advantage.

Team working – Works collaboratively with others, plays a positive role in teams and establishes and grows relationships across the project where different skills, expertise and opinions are valued.

Qualifications:

- Qualified to degree level or equivalent industry experience

Benefits include a generous holiday package with the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives.