Annual Giving Manager

London Business School are looking for an insight-led and creative Annual Giving Manager to develop and deliver appeals that grow donor numbers and income from gifts of up to £10,000. You'll lead a varied programme spanning LBS's annual giving day, Global Give, and digital, print and telephone appeals.

Using testing, analysis and audience insight, you'll identify what works and improve the performance of our appeals. You'll collaborate across Advancement and the wider School to create a coordinated, consistent donor experience and build engagement, acquisition and retention.

Main Responsibilities

Plan and deliver targeted, innovative annual giving appeals, with a strong focus on digital engagement and achieving income and donor acquisition and retention targets.

Test new approaches to acquiring, retaining and upgrading donors, including annual-giving and legacy prospects; evaluate channels and content and recommend improvements.

Lead the planning and delivery of the annual giving day, Global Give, coordinating School-wide stakeholders, messaging, content, segmentation, volunteer engagement and platform management.

Work with the Annual Giving Coordinator to administer digital platforms and prepare and send email appeals.

Partner with the Development Officer, Leadership Giving on premium mass communications to acquire and retain Regent's Circle donors.

Monitor and evaluate appeal performance with the Head of Annual Appeals and Legacies and the Data team, using insights to improve the programme.

Analyse social media and email engagement with Alumni Communications and Brand & Marketing colleagues to strengthen digital channels.

Contribute to the multi-year strategy and annual appeals calendar, including channel mix, segmentation and content testing.

Who We Are Looking For

Experience working with a professional fundraising operation, ideally in appeals and/or mass communications.

An understanding of alumni relations, advancement, development or the charity sector.

Excellent written and verbal communication skills, including the ability to negotiate, collaborate and influence internal and external stakeholders.

Experience using Raiser's Edge or another CRM.

Confidence building rapport with a range of stakeholders and working independently.

Strong organisation and planning skills, attention to detail and the ability to manage competing priorities and meet deadlines.

A data-driven approach, with the ability to analyse and segment large datasets to inform decisions.

Creativity, initiative and energy, alongside a collaborative, team-focused approach.

Benefits

Generous annual leave of 27 days plus extra days between Christmas and New Year.

USS pension, 14.5% employer contribution (in return for employee enrolment and contribution).

Free onsite gym and swimming pool.

Amazing range of professional development to support your career path.

Enhanced cycle to work scheme.

Wellbeing offering to support your physical, mental and financial health.

All roles require a minimum of two days on campus each week. Core hours are 10:00–15:00. Additionally, a Protected Time of one flexible hour per week is offered for learning and development, wellbeing, or focused quiet work.